In The News

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

June 27, 2016

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52 percent of broadband-enabled U.S. homes have at least one TV connected to the internet.

From the article "Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen" by Troy Dreier.

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Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

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Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

Previously In The News

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Google's Next Chromecast Could Look More Like a Roku Box

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