Providing Market Intelligence for 40 Years

In The News

Google to unveil home-audio service

Google is investing in new tools that provide online songs, movies and television shows as users increasingly access various screens for consuming media, a competitive area that has also attracted rivals including Apple and Amazon. com.

Chromecast, unveiled in 2013, has emerged as the number two media-streaming device, with 20 per cent of sales to US homes with broadband access during the first three quarters of 2014, according to Parks Associates.

From the article "Google to unveil home-audio service."

Previously In The News

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...