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Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that only 11% of all streaming players installed in the United States are Chromecast devices. Meanwhile, Roku has maintained its status as an industry leader, and Fire TV has surged to a 30% market share.

From the article " Google's Next Chromecast Could Look More Like a Roku Box" by Stephen Lovely.

Previously In The News

22% of US households get bundled Internet, mobile services

New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle. New Parks Associates research released at CES® 2025 shows that 22% of U...

Parks Associates: Expect Consolidation Among Streamers to Accelerate in 2025

There are now 348 standalone streaming services in the United States and Canada, down slightly from a post-pandemic high of 366 in 2022 but up significantly from 2015, when there were just 154, ac...

Amazon's Ring announces smart smoke alarm as CES tech-palooza kicks off

Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...

New Sharp TVs will introduce TiVo’s operating system to US

TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...