Providing market intelligence for more than 35 years

In The News

Google May Have Pixel Chromebook Showcase, Tiny Home in the Works

Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates.

"They need a low-cost entry point for consumers that aren't already in the space," he told TechNewsWorld.

One of the goals of these product lines is ubiquity in the home, Russell pointed out.

"The reason Amazon's Dot has been so successful is not just because it's cheap -- it's because you can afford to put one in every room if you choose to," he said.

From the article "Google May Have Pixel Chromebook Showcase, Tiny Home in the Works" by John P. Mello, Jr.

Previously In The News

Research: Interest in Home Emergency Systems for Consumers Over 50

Parks Associates research shows that 50 percent of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The inter...

Amidst Dismal Numbers, YouTube Dials Back Its Premium Service

As predicted, very few people wanted to pay up. According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US. Com...

Smart Home Adjacencies: Building the Ecosystem

The smart home is expanding beyond lights, locks, and thermostats to include new products such as smart beds, mirrors, and appliances. “Smart Home Adjacencies: Building the Ecosystem,” a new report fr...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...