Providing market intelligence for more than 35 years

In The News

Google Makes Up 23% Of US Streaming Devices Sold In 2014

Google’s Chromecast may have been the most popular streaming device of its kind for some time, but that no longer seems to be the case. This shouldn’t be especially surprising given that there are a handful of other options out there now which take the form of an HDMI dongle that plugs directly into your TV, most notably Amazon’s Fire TV Stick, and ROKU’s 3500R streaming stick. That’s also in addition to other streaming devices like the Amazon Fire TV, ROKU’s other streaming media boxes and Apple’s Apple TV. According to a recent report from Parks Associates, the streaming media device brand which holds the top spot is actually ROKU , with Google trailing close behind in second and Amazon coming behind them both at number three.

All together the three devices reportedly make up a total of 86% of sales of the streaming device market, but separately ROKU’s devices hold about 34 percent while Google takes up 23 percent. Amazon’s percentage isn’t listed but the chart shows that they clearly come in ahead of Apple, and the four companies mentioned are the only four brands reported according to Parks Associates. It’s worth mentioning these are also recorded sales and shipment numbers from the year of 2014 so they could be plenty different based on this year’s number of sales for each brand.

From the article "Google Makes Up 23% Of US Streaming Devices Sold In 2014" by Justin Diaz.

Previously In The News

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

Netflix's Subscribers Are Much More Loyal Than Hulu And Amazon Prime's

Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive