Providing market intelligence for more than 35 years

In The News

Google Makes Up 23% Of US Streaming Devices Sold In 2014

Google’s Chromecast may have been the most popular streaming device of its kind for some time, but that no longer seems to be the case. This shouldn’t be especially surprising given that there are a handful of other options out there now which take the form of an HDMI dongle that plugs directly into your TV, most notably Amazon’s Fire TV Stick, and ROKU’s 3500R streaming stick. That’s also in addition to other streaming devices like the Amazon Fire TV, ROKU’s other streaming media boxes and Apple’s Apple TV. According to a recent report from Parks Associates, the streaming media device brand which holds the top spot is actually ROKU , with Google trailing close behind in second and Amazon coming behind them both at number three.

All together the three devices reportedly make up a total of 86% of sales of the streaming device market, but separately ROKU’s devices hold about 34 percent while Google takes up 23 percent. Amazon’s percentage isn’t listed but the chart shows that they clearly come in ahead of Apple, and the four companies mentioned are the only four brands reported according to Parks Associates. It’s worth mentioning these are also recorded sales and shipment numbers from the year of 2014 so they could be plenty different based on this year’s number of sales for each brand.

From the article "Google Makes Up 23% Of US Streaming Devices Sold In 2014" by Justin Diaz.

Previously In The News

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...