Providing market intelligence for more than 35 years

In The News

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and consulting firm Parks Associates. But it remains a distant second to Amazon’s Echo which sold 14 million units in 2016 and expected to do better this year.

“They’re out for domination and being the biggest and best,” Parks Associates analyst Brad Russell said. “People are familiar with Google, and they want the experience to cut across interfaces. And Google wants to be the user interface of choice, no matter where you are or what you’re doing.”

From the article "Google Home now has a screen — and, soon, Spotify" by Nicholas Cheng.

Previously In The News

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...