Providing Market Intelligence for 40 Years

In The News

Good Wi-Fi key to platform choice and reducing churn: Report

The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee.

The report, “Seeing the Unseen: Delivering Connectivity With Confidence,” is based on a survey of 8,000 broadband households in the United States. It looks at the “direct financial and brand impact” of bad in-home connectivity. The report makes the case that self-support apps leveraging visual artificial intelligence (AI) can have a positive impact on churn risk and strengthen consumer loyalty.

From the article, "Good Wi-Fi key to platform choice and reducing churn: Report" by Carl Weinschenk

Previously In The News

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big com...

What the Street Got Wrong About Google

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownershi...

Analyst Angle: Wireless Charging Provides Convenience And Easy Experience For Consumers

With projected sales of more than 8.3 billion smartphones and over 400 million smart watches between 2016 and 2020 worldwide by Parks Associates, wireless charging technologies have an enormous addres...

Can Samsung Beat Apple With The New Galaxy S7?

"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of mobile product at Parks Associates. "Apple controls 40 percent of the smartph...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive