At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of purchasing additional hardware such as memory and storage, Gill said, plus the accessories and software needed to view and edit spherical content.
Consumer familiarity with virtual reality in general is also fairly low. In a recent survey, the research firm Parks Associates found that over 60 percent of U.S. broadband households knew “little or nothing about virtual reality.”
From the article "Going Deep: Can 360 Imaging Take Off?" by Greg Scoblete.
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...
