Providing market intelligence for more than 35 years

In The News

Global OTT Subscription Market to Grow to Over 400M by 2022

If any further evidence was needed that living room streaming is now mainstream, consider the following forecast released today by research company Parks Associates: By 2022, over 265 million households worldwide will subscribe to an over-the-top (OTT) video service. Many of those households will pay for multiple services, so Parks estimates they will have over 400 million subscriptions in total.

Parks has seen a steady increase in the sales of connected TVs and streaming media players since 2010. Adding voice control to these devices will be the next major offering. 

From the article "Global OTT Subscription Market to Grow to Over 400M by 2022" by Troy Dreier.

Previously In The News

Report: How Consumers Stream

A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...

Despite YouTube Music’s Relaunch, YouTube Premium Falls Out of the Top 10 Streaming Services In the U.S.

YouTube’s latest music subscription service is failing to boost YouTube Premium in any substantial way, according to recent research. According to Parks Associates, YouTube Premium — which includes th...

Research: Interest in Home Emergency Systems for Consumers Over 50

Parks Associates research shows that 50 percent of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The inter...

Amidst Dismal Numbers, YouTube Dials Back Its Premium Service

As predicted, very few people wanted to pay up. According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US. Com...