Providing Market Intelligence for 40 Years

In The News

Global 4K UHD TV sales to reach over 330 mln in 2019

Global sales of 4K UHD TVs will reach more than 330 million by end-2019, up from 2 million in 2013, according to the latest connected CE research from Parks Associates. The research shows that of US broadband homes planning to buy a flat-panel TV in 2015, over half (56%) think that 4K picture quality is an important feature. Of those flat-panel TV shoppers not planning to buy a 4K TV, 42 percent were not familiar with 4K/UHD technologies, and 44 percent felt either that the price was too high or that the picture quality was not worth the extra cost.

From the article "Global 4K UHD TV sales to reach over 330 mln in 2019" by Telecompaper.com

Previously In The News

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...