Providing market intelligence for more than 35 years

In The News

Global 4K UHD TV sales to reach over 330 mln in 2019

Global sales of 4K UHD TVs will reach more than 330 million by end-2019, up from 2 million in 2013, according to the latest connected CE research from Parks Associates. The research shows that of US broadband homes planning to buy a flat-panel TV in 2015, over half (56%) think that 4K picture quality is an important feature. Of those flat-panel TV shoppers not planning to buy a 4K TV, 42 percent were not familiar with 4K/UHD technologies, and 44 percent felt either that the price was too high or that the picture quality was not worth the extra cost.

From the article "Global 4K UHD TV sales to reach over 330 mln in 2019" by Telecompaper.com

Previously In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...