Providing Market Intelligence for 40 Years

In The News

Global 4K UHD TV sales to reach over 330 mln in 2019

Global sales of 4K UHD TVs will reach more than 330 million by end-2019, up from 2 million in 2013, according to the latest connected CE research from Parks Associates. The research shows that of US broadband homes planning to buy a flat-panel TV in 2015, over half (56%) think that 4K picture quality is an important feature. Of those flat-panel TV shoppers not planning to buy a 4K TV, 42 percent were not familiar with 4K/UHD technologies, and 44 percent felt either that the price was too high or that the picture quality was not worth the extra cost.

From the article "Global 4K UHD TV sales to reach over 330 mln in 2019" by Telecompaper.com

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...