Providing market intelligence for more than 35 years

In The News

Global 4K UHD TV sales to reach over 330 mln in 2019

Global sales of 4K UHD TVs will reach more than 330 million by end-2019, up from 2 million in 2013, according to the latest connected CE research from Parks Associates. The research shows that of US broadband homes planning to buy a flat-panel TV in 2015, over half (56%) think that 4K picture quality is an important feature. Of those flat-panel TV shoppers not planning to buy a 4K TV, 42 percent were not familiar with 4K/UHD technologies, and 44 percent felt either that the price was too high or that the picture quality was not worth the extra cost.

From the article "Global 4K UHD TV sales to reach over 330 mln in 2019" by Telecompaper.com

Previously In The News

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...