Providing market intelligence for more than 35 years

In The News

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, so we will continue to see more companies introducing supporting devices and related technologies. Gaming applications are a major driver of VR adoption, as well as the widely popular 360 videos that are available online, including a lot of user generated content.
Connections conference celebrated its 20th anniversary. It has expanded its focus over the years, covering a wide array of topics relating to the connected home, including smart-home, IoT, content delivery as well as wearables and connected cars.

To find out more about out insights on the topic, visit our post on Parks Associates Industry Insights blog.

From the article "Giraffic Speaks At The 20th Connections US Conference By Parks Associates" by www.giraffic.com

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

Roku Remains On Top Of The Streaming Media Market

According to research from Parks Associates from this past May, Roku led all of its competitors in sales from first quarter 2015 to first quarter 2016, with its set-top boxes accounting for 30% of the...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...