Providing market intelligence for more than 35 years

In The News

Getting smarter about temperature control

The number of connected households that have smart thermostats more than doubled in the past two years, according to market research firm Parks Associates. With 36 percent of broadband-using households interested in a system that manages and monitors their home energy use, Parks Associates predict that half of all American homes will be smart homes by 2020.

Energy consumption starts with the overall heating and cooling equipment; thermostat watts are just a small portion of energy consumption. Purchasing home automation products designed and manufactured to work with the homeowner's specific comfort system is the best way to maximize performance and energy savings. And, homeowners should start with buying energy-efficient equipment.

From the article "Getting smarter about temperature control."

Previously In The News

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....