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Get Smart: What Retailers Need To Know About Selling Home Automation

Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to a recent survey from Parks Associates more than 40 percent of U.S. broadband households plan to purchase a smart home device in the next 12 months.

From the article "Get Smart: What Retailers Need To Know About Selling Home Automation" by Mark Honeycutt.

Previously In The News

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The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searchi...

5 Mistakes to Avoid When Selling Smart Locks

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Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

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