In The News

Generative AI: Growth Surge Meets Trust Issues

February 18, 2026

home automation

artificial intelligence

Investors Hangout

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates.

Parks' survey revealed only 16% of these households forked out cash for a paid AI application—around 20 million homes gambling on something beyond free trials. This should send alarms blaring through trading desks because consumer hesitation has implications that ripple through the entire tech ecosystem. What gives? Well, roughly 30% of consumers say they’re less likely to buy anything marketed as 'AI-powered.' That’s nearly double the number who’d consider it a selling point.

Parks’ analysis points out that “AI-forward branding alone does not drive purchase intent.”

From the article, "Generative AI: Growth Surge Meets Trust Issues" by Dylan Bailey

Previously In The News

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...

Roku wants to grow to 100 million active user accounts in next 18 months

The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...

‹
1
2
...
47
48
49
50
51
52
53
...
766
767
›