In The News

Generative AI: Growth Surge Meets Trust Issues

February 18, 2026

home automation

artificial intelligence

Investors Hangout

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates.

Parks' survey revealed only 16% of these households forked out cash for a paid AI application—around 20 million homes gambling on something beyond free trials. This should send alarms blaring through trading desks because consumer hesitation has implications that ripple through the entire tech ecosystem. What gives? Well, roughly 30% of consumers say they’re less likely to buy anything marketed as 'AI-powered.' That’s nearly double the number who’d consider it a selling point.

Parks’ analysis points out that “AI-forward branding alone does not drive purchase intent.”

From the article, "Generative AI: Growth Surge Meets Trust Issues" by Dylan Bailey

Previously In The News

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

‹
1
2
...
451
452
453
454
455
456
457
...
776
777
›