In The News

Generative AI: Growth Surge Meets Trust Issues

February 18, 2026

home automation

artificial intelligence

Investors Hangout

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates.

Parks' survey revealed only 16% of these households forked out cash for a paid AI application—around 20 million homes gambling on something beyond free trials. This should send alarms blaring through trading desks because consumer hesitation has implications that ripple through the entire tech ecosystem. What gives? Well, roughly 30% of consumers say they’re less likely to buy anything marketed as 'AI-powered.' That’s nearly double the number who’d consider it a selling point.

Parks’ analysis points out that “AI-forward branding alone does not drive purchase intent.”

From the article, "Generative AI: Growth Surge Meets Trust Issues" by Dylan Bailey

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

‹
1
2
...
207
208
209
210
211
212
213
...
773
774
›