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In The News

Generation App Gap: Millennials' Tech Embrace Dwarfs Boomers, Xers

"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nearly every smartphone activity compared to Generation Xers and baby boomers, and their mobile app-first habits for completing day-to-day tasks are the catalysts for market innovations from Uber to Instacart to Venmo."

From the article "Generation App Gap: Millennials' Tech Embrace Dwarfs Boomers, Xers" by Rick Smith.
 

Previously In The News

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

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