Providing market intelligence for more than 35 years

In The News

Geeks will bring tech support to your front door

The U.S. tech support industry makes about $30 billion in annual revenue, according to research by Parks Associates, a consulting firm. With the Internet of Things — devices such as thermostats, locks and hot water heaters that are connected online to gather and share data — the need for home service is expected to grow.

From the article "Geeks will bring tech support to your front door" by Healther Somerville.

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...