Providing market intelligence for more than 35 years

In The News

Geeks will bring tech support to your front door

The U.S. tech support industry makes about $30 billion in annual revenue, according to research by Parks Associates, a consulting firm. With the Internet of Things — devices such as thermostats, locks and hot water heaters that are connected online to gather and share data — the need for home service is expected to grow.

From the article "Geeks will bring tech support to your front door" by Healther Somerville.

Previously In The News

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...

Research: Prime Video lowest US SVoD churn rate

Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while stream...

Parks: Prime Video Has Lowest Churn Rate

Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...