Providing Market Intelligence for 40 Years

In The News

Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables

Nearly half of all U.S. households — 43 percent — wired with broadband, plan to buy a smart home device in 2016, according to a report from IoT research firm, Parks Associates. But then, you probably already have one — or may find one under your tree this year.

From the article "Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables" by Lauren Barack.

Previously In The News

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...