Providing Market Intelligence for 40 Years

In The News

Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables

Nearly half of all U.S. households — 43 percent — wired with broadband, plan to buy a smart home device in 2016, according to a report from IoT research firm, Parks Associates. But then, you probably already have one — or may find one under your tree this year.

From the article "Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables" by Lauren Barack.

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...