Providing Market Intelligence for 40 Years

In The News

Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables

Nearly half of all U.S. households — 43 percent — wired with broadband, plan to buy a smart home device in 2016, according to a report from IoT research firm, Parks Associates. But then, you probably already have one — or may find one under your tree this year.

From the article "Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables" by Lauren Barack.

Previously In The News

One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms

Once a futuristic luxury, internet-connected home cameras have become reasonably common — and relatively cheap. Around 33 million American households — 27% — now use the cameras, according to an e...

4 ways digital platforms are reshaping entertainment access in 2026

According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subsc...

Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why

The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates. Jennifer Kent, SVP and principal analyst at Parks Associat...

San Francisco’s new smart homes see you coming

Smart home device revenue is expected to jump 40% from $10.7 billion in 2024 to 15 billion in 2029, according to data from Parks Associates, a consumer tech market research firm. From the article,...