Providing market intelligence for more than 35 years

In The News

Gaming Consoles Still Top OTT Video Conduit

Of the platforms, Roku, which just launched a 4K-capable model, is now the third-most commonly used connected CE device for video streaming (10%), behind Microsoft’s Xbox (14%) and Sony’s PlayStation consoles (13%), Parks Associates said, noting that usage declined for both connected gaming consoles and DVRs, paired with a modest increase for smart TVs (see chart).

“Streaming media players continue to stake out a growing portion of the connected home,” said Barbara Kraus, director of research at Parks Associates, in a statement about the report -- The Streaming Media Device Landscape. “It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices.”

From the article "Gaming Consoles Still Top OTT Video Conduit" by Jeff Baumgartner.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...