Providing Market Intelligence for 40 Years

In The News

Gaming Console Adoption In Steep Decline In U.S., Western Europe

Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trouble the Big Three (Sony, Microsoft, and Nintendo) face both in the U.S. and the western part of Europe.

In their new European research report, Parks found a steady decline in gaming console adoption in France, Spain, and the U.K., while it remained flat in Germany. The research firm pointed to the continued adoption of mobile gaming as well as the availability of gaming on streaming media devices as key drivers of the decline.

From the article "Gaming Console Adoption In Steep Decline In U.S., Western Europe" by Rob Stott.

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...