Providing Market Intelligence for 40 Years

In The News

Gaming Console Adoption In Significant Decline

Parks Associates has published European research showing a steady decline in gaming console adoption in France, Spain, and the UK while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.

“France’s gaming console adoption dropped from 59 per cent in 2013 to 49 per cent in 2015, and the impact reaches beyond gaming,” said Brett Sappington, Senior Research Director, Parks Associates. “Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players. As penetration of game consoles declines in global markets, companies will have to make difficult decisions regarding which platforms to support as they fund video games or digital media apps.”

From the article "Gaming Console Adoption In Significant Decline" by www.advanced-television.com

Previously In The News

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...