Providing Market Intelligence for 40 Years

In The News

Game-Console Penetration To Fall Below 50% By 2019

The number of broadband-connected households with a game console will fall to less than 50 percent by 2019 from today's 58 percent, thanks to the growth of gaming options on platforms such as smart TVs, media streamers and mobile devices, Parks Associates said.

Virtual-reality headsets also promise to take a toll, given that VR headsets announced to date — save for Sony’s PlayStation VR for the PlayStation 4 — are intended for use with gaming PCs or cellphones, Parks said.

By 2019, game-console unit sales will have fallen for almost 10 years, Parks said.

From the article "Game-Console Penetration To Fall Below 50% By 2019" by Joseph Palenchar.

Previously In The News

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

Smart Kitchen Appliances to Add to Your Home

It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...