For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), the prefer-vs.-pay-for debate includes a subtle though powerful third factor, a triangulatior question. Namely, beyond the question of what people say they'd prefer, and what they'd agree to pay for, it's more and more often going to be a question of what they expect.
Parks Associates research director Brett Sappington was on hand this week at our BUILDER Connections event in Dallas, to address some of the " Trend Vs. Fad" questions and observations about home technology and new home design, engineering, and functionality.
One of Sappington's key points was this. Believe it or not, people are not even especially aware when it comes to "smart home" as an offering. Here's Parks' data on people's "familiarity" with the concept.
From the article "Future-Proofing New Homes" by John McManus.
Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...
Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...
Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...
Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...
