Providing market intelligence for more than 35 years

In The News

Future of Internet-connected home begins with the television

Consumers are starting to entertain the idea of the connected home, but for the moment at least, the television is still the center of attention.

According to consumer research firm Parks Associates' president, Stuart Sikes, consumers are responding to devices and systems that are intuitive. "Solutions which simply work are the ones that simply sell," he explains. In many cases that means that interoperability is lower on the list of criteria, for the moment at least, although progress in this area is taking shape.

From the article "Future of Internet-connected home begins with the television" by IBNLive.com.

Previously In The News

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

Securing Smart Homes From Hackers

Parks Associates have predicted more than 50 million connected homes by 2020. With that being the scale of device connections, it is high time for developers to prioritise protecting customer data....