Providing Market Intelligence for 40 Years

In The News

Future of Internet-connected home begins with the television

Consumers are starting to entertain the idea of the connected home, but for the moment at least, the television is still the center of attention.

According to consumer research firm Parks Associates' president, Stuart Sikes, consumers are responding to devices and systems that are intuitive. "Solutions which simply work are the ones that simply sell," he explains. In many cases that means that interoperability is lower on the list of criteria, for the moment at least, although progress in this area is taking shape.

From the article "Future of Internet-connected home begins with the television" by IBNLive.com.

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...