Providing market intelligence for more than 35 years

In The News

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the three months prior, 61% had watched a live sporting event.

“Right now, sports content is key to drawing and keeping an engaged livestream viewer base. Even with content that benefits from live consumption – such as news and concerts – significantly fewer consumers are livestreaming this content compared to sports,” Paul Erickson, director of research at Parks Associates stated. “The sports audience is significantly more engaged in livestreaming as a whole."

From the article, "FuboTV offers 4 UEFA soccer matches via pay-per-view" by Bevin Fletcher.

Previously In The News

New Study Reveals the Good, Bad, and Glitchy of Sports Streaming in 2025

According to a new report from wireless video innovator InterDigital, Inc. and research firm Parks Associates, more than half of sports viewers hit frustrating roadblocks like buffering, lag, and poor...

More fans stream sports than watch on traditional TV

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has...

How GF FDX™ and FinFET solutions are powering the next generation of Wi-Fi

Today, seamless connectivity is a necessity. We are moving to smarter homes and more connected devices, causing the demand for reliable and efficient Wi-Fi solutions to grow exponentially. In fact, ac...

Celebrating Innovation in Property Technology: 2025 Awards

Today marks an important milestone as Parks Associates unveils the nominees for the prestigious 2025 Property Innovation Awards. These honors celebrate properties and teams making significant strides...