In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

vMVPD market shakeout won’t happen in 2018, analysts say

Synamedia sees pay TV driving growth for 3-4 years before IPO

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