In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Roku’s Share of Streaming Market Rising, Says Parks Report

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