In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

Report: Connected Home Consumers Want Data Security Support

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

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