In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

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