In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Artificial Intelligence + Algorithms = Assumptions!

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

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