In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Streaming service bundles are a new way to attract subscribers

Protecting Broadband Networks by Securing the Smart Home

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