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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Google's Nest Struggles Could Set Back The IoT Movement

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Extra Miles For Fitness Trackers

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