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From FAST channels to co-viewing, CTV advertising will look different in 2024

November 29, 2023

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

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From FAST channels to co-viewing, CTV advertising will look different in 2024

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

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