Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Americans view security as one of the top benefits of smart home technology, ahead of options such as energy/resource management, or indoor convenience/entertainment. Alarm.com aims to give consumers...
