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From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023. 

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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NAB Puts The Future Focus On OTT In Vegas

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More than 50% US broadband households subscribe to both pay-TV, OTT video service

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