Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the third quarter of 2022, up from 62 during the same quarter in 2016. About 54 of U.S. internet households reported subscribing to four or more Ott streaming services during the third quarter of 2022.
From the article, "From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts," by Lucas Manfredi.
The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...
