Providing Market Intelligence for 40 Years

In The News

Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”

For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.

From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.

Previously In The News

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...

Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...

Industry Voices: WISP industry 'hot as ever'

Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive