In The News

Four Smart-Home Myths Retailers Need To Dispel

April 12, 2016

Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives.

According to a recent survey from Parks Associates, more than 40 percent of U.S. broadband households plan to purchase a smart-home device in the next 12 months. Yet we are not likely to see consumers rushing out to replace all of their conventional household appliances, lightbulbs, thermostats, security cameras, and door locks with smart devices overnight.

From the article "Four Smart-Home Myths Retailers Need To Dispel" by Mark Honeycutt.

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People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

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Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

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About Parks Associates

Four Smart-Home Myths Retailers Need To Dispel

Previously In The News

DIY smart home security devices twice as attractive than professional services

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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