Providing market intelligence for more than 35 years

In The News

Four In Ten US Phone Owners Using Voice Recognition Software

A total of 39 percent of smartphone owners in the US are using some sort of voice recognition software such as Siri or Google Now, according to a study by Parks Associates. In terms of market share, Apple’s platform is currently outpacing Android, with over half of iPhone owners using voice recognition compared to less than a third of Android phone owners. In fact, use of the "Siri" voice recognition software among iPhone users increased from 40 percent to 52 percent between 2013 and 2015, said the report, adding that younger users are particularly drawn to the feature. A total of 48 percent of smartphone users aged 18-24 use voice recognition software.

From the article "Four In Ten US Phone Owners Using Voice Recognition Software" by telecompaper.com

Previously In The News

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...