Providing market intelligence for more than 35 years

In The News

Forget Speakers. Big Money Competes in Servers.

The technology industry is captivated by titans fighting over voice-activated home speakers. The war among Amazon, Google and Apple is technology's newest frontier, but it's also pretty small potatoes. People might spend a few billion dollars this year on computer-assisted speakers such as the Amazon Echo, based on forecasts from research firm Parks Associates.

The big-ticket fight on the tech frontier is happening not in happy homes bathed in WiFi but in the cold, warehouse-sized buildings that house rows upon rows of computer equipment that function as the invisible locomotive of the internet. About $1 trillion will be spent in 2017 on this and other gear typically purchased by corporations and governments. (Yes, you read that stunning figure correctly.)

From the article "Forget Speakers. Big Money Competes in Servers." by Shira Ovide.

Previously In The News

Smart Home Monthly Revenue Growth is Flattening

The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...

Parks: OTT Viewing Migrating to the Largest Screen in the Home

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...

Parks Research: Technology Perceived Value Spikes During Pandemic

The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...