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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

March 25, 2021

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”

From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton

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About Parks Associates

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Previously In The News

Roku Stock Retreats After Device Maker’s Roaring IPO

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

The U.S. has nearly 300 OTT services to choose from

HBO Now Has 800,000 Paying Subscribers Since April Launch

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